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Tips for creating
digital art.
Fonts
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Two of the
most common problems with electronic files are missing fonts and
stylized fonts. |
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Always
provide both screen and printer fonts with your files. Remember
to include fonts that have been used in placed graphics (i.e.
EPS files). If text in placed graphics has been converted to
paths, we will not require these fonts. TrueType fonts are more
likely to create problems in the production of your work.
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Graphics
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Please
include EPS files with the document file in which they are used.
Photoshop tiffs with a resolution of 300 dpi are also acceptable
for CMYK scans or B&W halftones. Line art saved as a bitmap .tif
can be used if it was originally scanned in at a resolution of
at least 800 dpi. However, logos and line art can be handled
much more efficiently as vector-based EPS files, especially if
trapping is involved. If your software gives you the option, you
should always link your graphics to your publication rather than
embed them. Embedded images cannot be altered. Should there be
any problems or trapping issues with your graphics, we will not
be able to adjust them. This can add expense and delay to your
job. |
Bleeds
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If you intend
for your image to bleed, you will need to allow for this in your
files, by either including a bleed when creating your graphics
or enlarging the graphics slightly in your layout. Bleeds must
extend at least 1/8" beyond the document size. |
Colors
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Please use
CMYK builds for process work rather than RGB, and Pantone colors
for spot color jobs. If we quoted your job for process, we will
convert your spot colors to process unless otherwise noted. It
is best for you to do this in your layout, so you can see a
better representation of your final result. Otherwise, converted
colors may not reproduce the way you were expecting.
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Layout Dimensions
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Generally,
you should create your file to the exact dimensions that you
want it printed in. When creating a new file, many programs
default to the standard 8-1/2" x 11" page size, but if your
document is larger or smaller than this, you should create your
page size accordingly. |
Software
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We support
most industry-standard publishing programs, including Quark,
PageMaker, Photoshop, InDesign, and Illustrator. If we don't
support your particular software program, you may be able to
send us your file in .EPS or PDF format. |
Please include
your name, phone number and company name on all media sent.
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